This may be a new subject for some of you, but a very important subject for Internet marketers. It's a procedure called "scroll tracking." There are numerous ways you can use scroll tracking, however I will only cover two of them.

How can scroll tracking benefit your business? Scroll tracking allows you to pinpoint the exact position in the sales letter where your online shoppers are deserting your sales promotion letter.

To use the economical version of scroll tracking, you would want to break down your sales promotion letter into 4 or 5 portions. You'd create section 1, which is the top part of your sales letter; 2, 3, and 4 would be the body of your sales promotion letter, and section 5 would have your guarantee, bonuses, offers, and the "Click Here to Order" button.

Most web hosting companies have web site traffic statistics. If you do not, call your web hosting company and ask them to have it added, then, you can use your web site traffic statistics to ascertain the point at which your online shoppers are deserting. Using your log files for your website, you can determine how many people went to your web page (or certain pages located within your domain) as well as how long the average prospect stayed at your web page.

This next method is a much more elaborate way of using scroll tracking. For very little money you can use this tool to save a lot of time as well as increase your profits overnight. This method utilizes a program called "Clickalyzer." Unlike the previous method where you had to divide your sales promotion letter into portions, Clickalyzer allows you to keep your sales promotion letter fully intact.

With Clickalyzer, it is easy to incorporate scroll tracking into your web page. This program will tell you how far people are scrolling down your sales promotion letter. All you need to do is include some code from Clickalyzer into your website. For example, let's say you have a 12-page sales promotion letter. At page 4, 60% of the traffic deserts. Of that 40% who stay, 50% deserts on page 9. That means only 20% of your total online shoppers make it to the end of your sales promotion letter.

With this method you are able to correct elements within your web page to decrease online shoppers deserting your web page. By using scroll tracking, it will greatly increase the chances of you making a profit.

About the Author

Segovia Smith is well known for is accelerated learning and teaching style. When he's not designing new software, split testing his web site traffic or working on developing new business ventures he can be found answering questions and helping people with their web site conversion through various forums and discussion groups online. For further information visit: www.SegoviaSmith.com